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Asos, one of the world’s leading online fashion retailers, is committed to providing a superior service offering a best-in-class shopping experience for their global customer.
Australia and New Zealand challenge
With recent dramatic growth in all ecommerce markets, Asos undertook a significant review of logistics to maximise their delivery capabilities in order to maintain and grow market share against accelerated competition.
Having experienced transit time issues with their previous providers for a number of key cross border markets including Australia & New Zealand, Asos sought a logistics partner capable of offering a high-quality service and consistent level of delivery performance even during their peak trading periods.
Asos approached APG eCommerce Solutions (formerly Aramex Global Solutions) in 2013 to absorb 100% of their Australian distribution. The APG solution involves the daily collection of orders from Asos’ UK-based distribution centre, transporting to London Heathrow hub and flying the goods directly to five major distribution gateways in Australia.
Over the past 5 years Asos kept increasing their trust they have in APG Services and we now support ASOS international success shipping over 1 million parcels a month.
The solution

The physical process is supplemented with a seamless digital customs clearance process facilitating the smooth delivery of packages to consumers via the Australia Post eParcel network. This service ensures that deliveries can be made to every postcode, every business day, throughout Australia.
To supplement the cross-border inbound logistics to Australia, New Zealand, Israel & Middle East, South East Asia, APG also provides physical returns solutions for Asos customers, ensuring swift returns of goods back to the UK. In addition, the ability to offer flexible delivery options at checkout provides an added feature to Asos’ value proposition for their customers.
APG prides itself in being able to satisfy and exceed Asos requirements with its strong delivery solutions in major International ecommerce markets with a consistent, efficient and excellent quality of service. As a result, the retailer has gained a very high Net Promoter Score (NPS) gauging their customers’ satisfaction with the company’s service and loyalty to the brand.