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Wiggle is the UK’s largest online cycling and tri-sports ecommerce retailer and plans to be the biggest global player in the fast-growing multi-sport arena.
Growing market
Supplying over 50 countries worldwide, Australia has rapidly become one of Wiggle’s largest and evolving overseas markets with a well-established brand presence. In a bid to further accelerate their success, Wiggle required a consistent and reliable delivery solution to give them a competitive advantage while elevating their customer shopping experience.
“APG have provided Wiggle with exactly what we need; a reliable, well informed and consistent service, at a competitive price. The primary challenge for us, a cross-border e-tailer, will always be customer experience. APG help overcome this with access into the local network and consistently delivering a local look and feel.”
Douglas MacGrain
Former Customer Delivery Manager
The partnership
In 2016, Wiggle partnered with APG eCommerce Solutions for significant majority of their Australia and New Zealand ecommerce business. Prior to working directly with APG, Wiggle had challenges in providing consistent services to customers in Australia and New Zealand. APG developed a solution which involves the collection of parcels on a daily basis from their Midlands-based distribution centre, delivery to the London Heathrow hub for processing and daily uplift to the main entry gateways in Australia and New Zealand. This solution now provides Wiggle and its customers with a high quality and consistent service that is fully traceable by both the retailer and its customers.
The service is customs compliant and supported by the Australia Post eParcel network and offers consumer delivery choice and delivery to all Australia Post codes every business day. Having a reliable partner in the region has been key to the continued growth of this market leading business.
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